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Collection Time to Shine Spring/Summer 2021

Celebrate Swarovski Crystal in all of its facets


TIME TO SHINE – New inspirations and products for Spring/ Summer 2021

As the digital era takes up more of our attention span, time itself has become a valuable commodity. TIME TO SHINE is about embracing the transformative power of time – those moments that create the most meaningful memories. These memories are brought to life in brilliant cuts and colors in a new, trans-seasonal crystal collection—a reminder to capture every moment during this TIME TO SHINE. 

SS21 Trends

New Crystal Innovations

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Explore the four trend directions

Futuristic reflections

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Edgy Illumination

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Extravagant Brilliance

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Grey Line

Futuristic Reflections

It’s time to transform

A Visionary Culture

Designs borrow from both the digital and the down-to-earth to create a new, mixed-reality future. This mash-up of a primitive past and otherworldly effects reflects age-old wisdom and the optimism of a new generation. It’s the ultimate in self-expression.
KEYWORDS: New Realities, Cultural Heritage, Worldview, Global Futurism, Inclusivity, No Boundaries

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Moodboard for the trend Futuristic Reflections by Swarovski Professional

Futuristic Reflection: shop the crystals

Strong hues such as bold red, blue and gold are set against artificial brights and earthy tones, representing a mixed reality future. Exaggerated crystal cuts and forms reflect a new, mixed-reality future.

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Ethno-Futuristic Jewelry

This necklace-and-earring combination marries strong geometric shapes with crystal fringing for a high-tech, futuristic feel.

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Glamorous Anonymity

A sheer veil feels otherworldly and mesmerizing thanks to the sparkle of the new Mystic Square Fancy Stones, mixed with beads and pendants.

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Edgy Illumination

It’s time to toughen up

The return of Tough Romance

Fashion continues to revolt against convention – but this isn’t the same anarchy of the punk era. Instead gothic influences blend with a new romantic style for an outspoken and empowering fight for the future.
KEYWORDS: Rebellion, Activism, Weird Softness, Expression, Counteraction

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Moodboard for the trend Edgy Illumination by Swarovski Professional

Edgy Illumination: shop the crystals

This unconventional color combination features iridescent pink and burgundy set against brutal urban grays and black, highlighted with a touch of green and pearlescent shine. Edgy geometric cuts are blended with soft roundness for this modern juxtaposition.

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Edgy Individuality

The hair clip gets reinvented as a striking statement piece thanks to pavé-set Chatons and our new Fancy Stones.

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Romantic Hardware

A cape-meets-necklace with cupchains and the new Pear Cut Pendant is our edgy yet romantic take on this #toughlove direction.

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Toughened-up Geometrics

Create an element of surprise – these geometric patterns balance contrasting crystal shapes and colors.

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Grey Line

Sleek Shimmer

It’s time to just stand still

The art of Timeless Simplicity

Neutral tones, warm minimalism, and a sense of refined elegance come via designs that stand the test of time. As we seek deeper forms of emotional connection, we look for designs with soul and that get better with age.
KEYWORDS: Neutral Tones, Archaic, New Aging, Refined Elegance, Primitive, Elevated Basics

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Moodboard for the trend Sleek Shimmer by Swarovski Professional

Sleek Shimmer: shop the crystals

This neutral, refined palette shimmers softly and feels nostalgic, while yet being warm and gentle. Tranquil, simple shapes and colors such as beiges and greys are offset by organic, natural Rose Patina and muted green.

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Elevated Basics

Simple silhouettes reflect lightness and comfort, while Crystal Iridescent Dreamy Pearls comes together with smooth metal and tactile jute on this macramé-inspired bag.

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Wrap-around Elegance

Our new Mystic Square Fancy Stone is combined with softly pleated fabrics and gold-colored-plated surfaces in a jewelry design that offers comfort and a sense of ease.

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Grey Line

Extravagant Brilliance

It’s time to explore imaginary worlds

The new relevance of Glamorous Excess

Eclectic, quirky, bizarre, and inspired by the weird and the wonderful, this theme reimagines historical concepts to create a new narrative that’s steeped in fantasy. Old meets new; individualism meets the unconventional: it’s time to experiment and be bold with dramatic color, shape and cut to escape the ordinary.
KEYWORDS: Individualistic, Bizarre, Dramatic, Quirkiness

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Moodboard for the trend Extravagant Brilliance by Swarovski Professional

Extravagant Brilliance: shop the crystals

Strong hues such as bold red, blue and gold are set against artificial brights and earthy tones, representing a mixed reality future. Exaggerated crystal cuts and forms reflect a new, mixed-reality future.

Discover the trend inspirations for Extravagant Brilliance

Dramatic Eccentricity

Rich golden Sew-ons and Pendants in the new Iris color complete this extravagant belt and statement collar.

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Quirky Glamour

Beautifully eclectic, off-beat crystal placements in tempting Iris make for a whimsical nail look.

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Excessive Expression

Colorful Mystic Square Fancy Stones, Chatons and Crystal Pearls transform this traditional cameo into a modern, extravagant brooch.

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Our Inspirations & Innovations Spring/Summer 2021 launch brochure is all about celebrating crystals in all its brilliant facets. It includes for trend directions, each reflecting an experience-based approach to life. These are the sparkling moments from which memories are made.

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Meet our new Swarovski crystal products

TIME TO SHINE is about embracing those moments that create the most meaningful memories. From the geometric, precise edges of the future or the soft hues of a nostalgic past to shapes that mesmerize, the latest crystals are a reminder to aspire to beauty and radiance and to capture every moment.


The Mystic Square Fancy Stone

Introducing a classic cushion shape crystal with a highly faceted look that captures both fabulous futurism and traditional elegance. It makes an impressive centerpiece and complements both fine jewelry and modern looks.

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The Iris Color, New Pearl Colors & Opal Shimmer Effects

The stunning new Iris color is an opulent, elegant purple that’s perfectly suited for fashion-forward dégradé effects, especially when combined with the new Pearl Colors–Dreamy Rose and Dreamy Blue–and the new Opal Shimmer Effects.

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The Geometric Flat Backs

The new Concise Hexagon, Elongated Hexagon, Concise Pentagon, and Elongated Pentagon Flat Backs have side lengths that match the rest of the Geometric Flat Back family (27...

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The Ignite Effect

The new Ignite Effect increases the brilliance of unfoiled crystals, showcasing a vibrant sparkle while also enabling open-back settings to be used. Its incredible versatility offers new ways to design fine jewelry looks.

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